Your Partner in Growing Your Business

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Building a business is hard. And lonely.

As a founder, you need real allies when running a business. Someone who will:
Hold space to hear about your challenges
Validate your experience
Come up with creative solutions
Challenge you to consider other angles
Drive Growth

I’ve worked with founders across startups and small businesses for 10+ years.

Here are some of the results we’ve achieved together.

Added $760,000 in revenue over 8 quarters

By implementing changes to flagship product, without any additional costs

Increased customer retention by 50%

By evaluating customer churn rates, strategizing & implementing changes to user experience

Improved efficiency by 15% across teams

By developing a coaching program for mid-level managers

Here’s how I can help your business.

Select the type of support you need
Occasional
Ongoing

Founder’s Ally (30 Minutes)

Free
Every founder’s first 30 minutes is free.
Why? Because I like to give everyone an opportunity to see what I can do and if it’s a fit. And sometimes only 30 minutes is needed to identify solutions to a challenge.
Schedule a Call

Recruiting Support

$250/Hr
Have an influx of applications and don’t have time?
I’ll work through them so you only see the most important ones. There is a minimum of 2 hours to discuss and understand criteria for the role and culture of your organization.
Schedule a Call

Founder’s Ally (Occasional)

$250/Hr
Need to walk through this week’s challenges?
Want to talk about how to better structure your services? Book a call whenever you need it, without an ongoing commitment.
Schedule a Call

Founder’s Ally (30 Minutes)

Free
Every founder’s first 30 minutes is free.
Why? Because I like to give everyone an opportunity to see what I can do and if it’s a fit. And sometimes only 30 minutes is needed to identify solutions to a challenge.
Schedule a Call

Founder’s Ally (Ongoing)

$2000/Month
Ongoing support to stimulate thinking and concepts for you to execute on.
Topics often cover increasing revenue, improving efficiency, and maximizing team success.
Includes: 
Weekly 60 min check-in
Async support
Schedule a Call

Fractional Director of Operations

$6000/Month
On the ground operations support to build out functions.
Like sales, marketing, customer service, and people ops, so you don’t have to deal with the little details.
Includes: 
20 hrs/month of on-the-ground work
Weekly reporting
Async communication with you and relevant team
Check-ins with founder every 2 weeks
Schedule a Call
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Testimonials

Don’t just take it from me. Here’s what past team members have to say.

Madi is a savvy and detail oriented Operations leader, passionate about building scalable processes and helping teams be successful.
Caroline
Truly
I can’t recommend Madi highly enough for anyone seeking structure & calm process, sharp thinking & excellent execution, and a genuinely great colleague.
Harish
Designlab
You’d come hard pressed trying to find someone as genuine, caring, and passionate as Madi is. She rolled out enablement materials for both sales and customer teams, led projects involving training for the organization, and was consistently looking for ways to improve culture and remote work. Working with Madi was one of my highlights at Truly, and any organization would be lucky to have her.
Kathryn
Truly
A little bit about myself

I’m Madi Waggoner, your go-to partner for navigating the ups and downs of building a business.

With over a decade of experience working with startup founders, freelancers, and small business owners, I specialize in operations management and strategic planning. My mission is to help you achieve your goals by providing empathetic support, creative solutions, and actionable strategies. Let’s work together to unlock your business’s true potential and drive real growth.
Your Partner in Growing Your Business.
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